Millions in your target market do!
They are NOT looking for you.
You have to be where they are, and they are couch-potato'ing in front of the TV.
When you do watch TV, it is not random - it tends to be strategic. State of the Union, Superbowl, watching the 911 towers, etc. Well, just like Podcasts, the content you want is finding its way to TV.
Marketer Myron Golden, Gary Vaynerchuk, Business Coach Marisa Murgatroyd, TEDx and others are creating content-specific content to interrupt the scroll and insert some inspiration to excel in the mix.
New entrepreneurs are emerging from the job pool every day, the very ones that watch TV and have not yet learned to limit TV in their lives.
As you push your content out everywhere, be sure to include TV. Your competitor is not there and no matter how big or how successful they are, when you show up on TV you are perceived as a #ballerstatus even without the #ballerbucks.

